Creating an exceptional user experience (UX) on your website involves careful consideration of various elements, and one of the most crucial aspects is colour design.
The strategic use of colours can greatly impact user engagement, perception, and overall satisfaction.
In this post, we’ll delve into the fascinating world of website colour UX design and explore the effectiveness of the 60-30-10 colour rule. Let’s embark on this journey to create visually captivating websites that leave a lasting impression on visitors.
60 – 30 -10 Colour Rule
The 60-30-10 colour rule is a widely recognised principle in web design that helps achieve visual harmony and balance. This rule suggests allocating 60% of your website’s dominant colour, 30% to secondary colour, and the remaining 10% to an accent colour.
By adhering to this rule, you can create an aesthetically pleasing website that captivates users while maintaining visual coherence.
Practical Examples of the 60-30-10 Colour Rule:
To grasp the concept better, let’s explore some examples of the 60-30-10 colour rule in action.
Imagine a website with a dominant blue colour scheme; you could use shades of blue for 60% of the design, complemented by a secondary colour like light grey for 30%, and a pop of vibrant yellow as the accent colour for the remaining 10%.
This strategic distribution of colours creates a visually appealing and harmonious user interface.
The Connection to the 70-20-10 Rule in Interior Design:
You may wonder about the relationship between the 60-30-10 colour rule in web design and the 70-20-10 rule in interior design.
The similarity lies in the principle of balancing dominant, secondary, and accent elements to create a visually appealing space. While the ratios differ slightly, both rules share a common objective of achieving visual harmony.
Applying the 60-30-10 Rule to Logos:
The 60-30-10 rule is not limited to website design alone; it can also be effectively applied to logo design.
When creating a logo, using this rule ensures a balanced and visually appealing representation of your brand. Consider allocating 60% to the dominant colour, 30% to the secondary colour, and 10% to the accent colour to create a memorable and impactful logo.
Implementing the 60-30-10 Rule with More Than Five Colours:
While the 60-30-10 rule traditionally focuses on three colours, it can also be adapted to incorporate more colours.
In such cases, the rule helps maintain a cohesive visual experience by allocating the highest percentage to the primary colour, followed by the secondary and accent colours.
This approach ensures that the website’s overall aesthetic remains balanced and engaging.
How to Effectively Use the 60-30-10 Rule on Your Website:
To implement the 60-30-10 rule on your website, start by selecting a dominant colour that aligns with your brand identity and resonates with your target audience.
Then, choose a complementary secondary colour that enhances the user experience without overpowering the dominant colour. Finally, select an accent colour that adds a touch of vibrancy and draws attention to key elements like buttons or calls to action.
Benefits of the 60-30-10 Colour Rule in Website Design
The strategic distribution of colours creates a visually pleasing and harmonious website design that attracts and retains users.
Improved User Engagement:
Well-executed colour schemes invoke emotions and influence user behaviour, resulting in increased engagement and interaction.
Brand Consistency:
Maintaining brand consistency is essential for building a strong identity and recognition. By following the 60-30-10 colour rule, you can ensure that your website’s colours align with your brand guidelines, creating a cohesive and memorable experience for visitors.
Increased Readability:
Proper colour contrast is crucial for readability, especially when it comes to text. By applying the 60-30-10 rule, you can choose colours that provide a clear contrast between text and background, making your content easy to read and understand.
Visual Hierarchy:
Using the 60-30-10 rule allows you to establish a visual hierarchy on your website. The dominant colour draws attention to key elements or sections, while the secondary and accent colours provide supporting visual cues. This helps guide users through the content and highlights important information.
Enhanced User Experience:
Colour plays a significant role in shaping the user experience. By utilising the 60-30-10 rule effectively, you can create an intuitive and user-friendly interface that is visually pleasing and encourages seamless navigation.
Increased Conversion Rates:
The right colour choices can have a profound impact on user emotions and decision-making. By employing the 60-30-10 rule, you can create a visually appealing website that evokes positive emotions, leading to higher conversion rates and improved business outcomes.
Conclusion.
By leveraging the benefits of this rule, you can captivate your audience, enhance user engagement, and ultimately drive business success.