fbpx

LET'S TALK

Local Business SEO Explainer

Your #1 Local Business SEO Digital Marketing Company.

local business seo image of hero section for broadcast digital marketing website home page.
get my free proposal

LOCAL WEBSITE SEO

Why is local business SEO important?

On-page SEO is where an SEO specialist optimises the elements on a webpage, and or website to make the business more visible and relevant in search engine results.

It involves things like improving content, using the right keywords, improving website load times, structured meta hierarchy and making the page user-friendly by creating best off CX website design.

By doing this, you can help search engines understand and rank your website better, leading to more people finding and visiting your site.

Ultimately, on-page local business SEO helps increase your visibility, attract more organic traffic, and improve your search engine rankings.

What is Local Business SEO?

Local business SEO is the process of optimising your online presence to increase local traffic, visibility, and brand awareness.

Common local SEO tasks include:

Optimising your Google Business Profile
Finding local keywords
Creating locally relevant content
Among others.

And any business that has a physical location or serves a geographic area can benefit from local business SEO.

The image gives an example of the search results that google generates when the user types "web design company new york"

The red circles show the keyword search match with the business locations appearing in Google Maps, along with reviews, address, phone number and directions in the Google 3-Pack.

website design wirral, wirral website design company, website designer near me, broadcast digital marketing, local marketing company, local digital marketing company near me. image of google maps local search results Digital Marketing Company On The Wirral.

136%

“Near me” mobile searches grew increased by 136% in 2022

86%

86% of customers use Google Maps to find local businesses

24%

24% of all search matches chose the Google 3-Pack results.

How Local Business SEO Works

SEARCH RELEVANCE

Does your website content match the various words used by someone searching

SEARCH DISTANCE

Google results show local business within approx 5 miles of the searches location

SEARCH PROMINENCE

The better your website and it's content, the better Google will rank your website.

Google 3-pack image for local seo digital marketing in the wirral. Digital Marketing Company On The Wirral.
image of google 3-plan local algorithm for webpage about local seo digital marketing in the wirral

How Local
Business SEO Works.

On top of Google’s usual ranking factors, its local business SEO search algorithms use three main factors to help find the best match to the users search content and search intent.

Google and Local SEO:
Relevance. Proximity. Prominence.

Relevance

Google Relevance is how closely related a Google Business Profile result is to the words a searcher uses in their query. So, how close do your local keywords, services, authority match the users search request.

Proximity

Relative to the users location when they perform their search (where they are sat or stood) determines how far Google believes a user is from a business when they search. This will trigger local search results based on the content of your website, google business business page, your social pages, online reviews etc.

Prominence

Google prominence refers to how prominently a website appears in search results. Examples would be things like: Quality of the website's content, page load speed, mobile-friendliness, and security. Metrics such as click-through rates, time spent on page and activity of a website on social media platforms.

Local SEO Key Benefits

  • Local visibility boost: Local SEO enhances your business's visibility in local searches, making it easier for nearby customers to find you.
  • Attract the right customers: By targeting location-specific keywords, you can attract highly relevant traffic from people actively seeking businesses like yours in their area.
  • Stay ahead of the competition: Local SEO helps you compete effectively with other local businesses, ensuring you don't miss out on potential customers.
  • Mobile-friendly visibility: With the surge in mobile searches, local SEO ensures your business is visible and accessible to users searching on smartphones and tablets.
  • Establish a stellar reputation: Positive reviews and ratings showcased through local SEO enhance your online reputation, earning trust from potential customers.
  • Engage with your audience: Local SEO strategies, such as optimising your Google My Business profile, make it simple for customers to interact with your business, boosting engagement and conversions.
get my free proposal

Reasons to Consider Us For Your Local Business SEO.

Mobile Optimisation

Improved
Brand Trust

Targeted
Website Traffic

Higher Lead Generation

Increased Lead Conversion

Brand Awareness

GOOGLE LOCAL PACK / GOOGLE 3-PACK

Why is local business SEO important?

The Google 3-pack, also known as the local 3-pack or map pack, is a feature within Google's search results that displays a list of three local businesses relevant to a user's search query.

It typically appears in a prominent position, above the organic search results, and includes essential information such as business names, addresses, phone numbers, reviews, and map locations.

The Google 3-pack is particularly important for local businesses as it can significantly enhance their visibility and attract more customers.

Google local pack local seo digital marketing wirral 2
Google 3 pack local seo digital marketing wirral - Digital Marketing Company On The Wirral.

Google 3 Pack Benefits

  • Increased visibility - By appearing in the Google 3-pack, your business gains greater visibility and exposure to potential customers, increasing the chances of being noticed
  • Higher click-through rates: The prominent placement of the Google 3-pack leads to higher click-through rates, meaning more users are likely to click on your business listing, visit your website, or contact you.
  • Enhanced local authority: Being featured in the Google 3-pack establishes your business as a recognised and trusted local option, instilling confidence in potential customers and boosting your authority in the local market.
  • Improved foot traffic for local businesses: For businesses with physical locations, appearing in the Google 3-pack, complete with accurate address and phone number information, can drive more local customers to visit your establishment in person.
  • Review and rating visibility: The Google 3-pack prominently showcases review ratings, allowing users to quickly assess the reputation and quality of your business, thereby influencing their decision-making process in your favour.
  • Convenience for mobile users: With the prevalence of mobile searches, the Google 3-pack offers a convenient format for users to find relevant local businesses on the go, providing concise information in a mobile-friendly manner.
get my free proposal

ON-PAGE SEO

What is On-Page
Local Business SEO?

On-page SEO is where an SEO specialist optimises the elements on a webpage, and or website to make the business more visible and relevant in search engine results.

It involves things like improving content, using the right keywords, improving website load times, structured meta hierarchy and making the page user-friendly by creating best off CX website design.

By doing this, you can help search engines understand and rank your website better, leading to more people finding and visiting your site.

Ultimately, on-page local business SEO helps increase your visibility, attract more organic traffic, and improve your search engine rankings.

ON-PAGE SEO WEBSITE PAGE IMAGE EXAMPLE OF LOCAL SEO WEBPAGE FOR LOCAL SEO DIGITAL MARKETING IN THE WIRRAL Digital Marketing Company On The Wirral.
Digital Marketing Company On The Wirral - local seo

On-Page Local
Business SEO Benefits

  • Increased visibility - By appearing in the Google 3-pack, your business gains greater visibility and exposure to potential customers, increasing the chances of being noticed
  • Higher click-through rates: The prominent placement of the Google 3-pack leads to higher click-through rates, meaning more users are likely to click on your business listing, visit your website, or contact you.
  • Enhanced local authority: Being featured in the Google 3-pack establishes your business as a recognised and trusted local option, instilling confidence in potential customers and boosting your authority in the local market.
  • Improved foot traffic for local businesses: For businesses with physical locations, appearing in the Google 3-pack, complete with accurate address and phone number information, can drive more local customers to visit your establishment in person.
  • Review and rating visibility: The Google 3-pack prominently showcases review ratings, allowing users to quickly assess the reputation and quality of your business, thereby influencing their decision-making process in your favour.
  • Convenience for mobile users: With the prevalence of mobile searches, the Google 3-pack offers a convenient format for users to find relevant local businesses on the go, providing concise information in a mobile-friendly manner.
get my free proposal

Local Keyword Research

The best way to get your website in front of people in your area is to use professional local SEO marketing.

NAP Citations

The best way to get your website in front of people in your area is to use professional local SEO marketing.

Google Business Profile

The best way to get your website in front of people in your area is to use professional local SEO marketing.

Do Local Keyword Research

Keyword research for local SEO is the process of finding keywords people use when searching for local products and services.

Ranking for these keywords drives highly targeted local traffic to your site and sends more customers your way.

To get started, you need a short list of keywords people can use to find your local business.

The image here is an example of the search results that google generates when someone types in the "buy carbon fibre frame electric bike"

local keyword research - Digital Marketing Company On The Wirral.
Digital Marketing Company On The Wirral - image of NAP citations for local seo

Get Local (NAP) Citations

NAP citations are places that mention your name, address, and phone number (NAP) online.

Common local (NAP) Citations - Yelp, Yell, TheBestOf.

They usually appear on business directories and social media profiles.

NAP citations are important because Google may use them to verify that your business information is accurate. And that what you say about your business online is true.

The image here is an example of a business listing on Yelp.

Note: Be careful about using "Blackhat" listing services - these are websites that promise to auto complete upwards of 200 web citation listings for a fee - These are almost always a poor investment.

Google Business Profile

A Google Business Profile (formerly Google My Business) is a free business listing that provides information about your business.

It allows you to share details like your local businesses location, services, products, and photos. Google includes it in local search results, particularly for mobile users.

Optimising your Business Profile is crucial for local SEO, as highlighted by Google.

To improve your chances of ranking well in local searches, consider these tips:

Provide detailed business hours, select relevant attributes (e.g. outdoor seating, Wi-Fi), and regularly upload photos and videos to engage users and boost your rankings.

Digital Marketing Company On The Wirral. image of google business profile

We're Here to Help You With Your Digital Marketing.

Reach out to us.

We'd bet we're exactly the
digital marketing agency you've been looking for.

Let's talk

Our clients are smart, thoughtful, and forward-thinking.

Sound like you? Join them—and us!

Fill out the form to the right and get in touch today.

We’re excited to hear from you.

AREAS WE PROVIDE LOCAL BUSINESS SEO SERVICES TO

WIRRAL SEO SERVICES

CHESTER SEO SERVICES

MANCHESTER SEO SERVICES

WARRINGTON SEO SERVICES

LIVERPOOL SEO SERVICES

MERSEYSIDE SEO SERVICES

BIRKENHEAD SEO SERVICES

CHESHIRE SEO SERVICES

HESWALL SEO SERVICES

NORTHWEST SEO SERVICES

WEST KIRBY
SEO SERVICES

KNUTSFORD SEO SERVICES

ABOUT THIS PAGE

Page attributes imahe for the local business seo website page of Broadcast Digital Marketing.

Page Content Attributes

Content page attributes (CPA) are custom-built advanced Google Search Meta Solutions. Custom CPAs serve two purposes:

1. Provide context to the page’s content, enhancing user experience (CX).

2. Provide Google with clear search signals so that the page content can be specifically matched to a user’s search intent.

Content Attributes

  • Content primary: Local Business SEO
  • Content sub: On-Page SEO. NAP citations, Google Business Profile
  • Sections count: 10

Automation Attributes

  • Marketing automation: CMS, Mailerlite
  • Video CMS: Cinema 4D
  • 3D engine: Inactive
  • Analysis: SEMRUSH, Seolyzer, GA4

On-Page SEO Attributes

  • SEO page rank score: 97/100
  • Focus Keyword(s): Local business, SEO, local SEO, business SEO
  • Keyword long-tail: Local Business SEO
  • Active SERP HTML Tag: Title tag 1, title tag 2, meta tag
  • Active : Title tag 1, title tag 2, meta tag
  • Keyword long-tail: Tracking
  • Schema Mark-up: Active
  • Display ALT Tags: Active
  • Semantic tagging: Active

Authoring Attributes

  • Name: Broadcast Digital Marketing
  • TLD: https://broadcastdigitalmarketing.com
  • Permalink: local-business-seo
  • NAP1: Wirral, United Kingdom +44 342 4486
  • NAP2: Liverpool, Oxford, Edinburgh, Dublin (Ire), Cork (Ire)
  • Local service: Wirral, Chester, Liverpool, North Wales

Technical Attributes

  • Global service: UK, US, EMEA
  • Active CDN1 - Cloudflare
  • Inactive CDN2 - Stackpath
  • Active CSS version: CSS3
  • Active Java Version: JDK20
  • Active CMS version: Custom WordPress 6.2
  • Active SEO1 - Semrush
  • Active SEO2 - Rankmath
  • Active tracking: GA4,GTM, Mixpanel

THIS IS A CONTENT PILLAR PAGE.

This page is a content pillar page. A content pillar page or sometimes called a cornerstone page is like a central hub for a specific topic. It's a comprehensive and detailed piece of content that covers all the important aspects of that topic. Think of it as a one-stop destination where you can find everything you need to know.

The content pillar page provides valuable information, acts as an authority on the subject matter and is a valuable resource for readers who want to dive deep into a particular topic and find all the information they need in one place.

The content focus for this page is to help readers understand the essential principles and importance of local SEO for a business. The page provides valuable information and insights with multiple explainer images on what local business Seo is, The page content also provides the reader with an understanding of the importance of key local business SEO considerations, such as - keyword research, Google Business Profile, NAP citations, On-page SEO and Google 3-Pack.

Google search match signals. The primary keywords on for this page are:

Local business, local seo, business seo, local business seo, local seo

Services

Industries

Video Ads

Focus Services

Other

CAREERS

Facebook Linkedin-in Youtube

Site map

North & North Business Group, Chester, United Kingdom - Copyright - North 2023