Subject Content: Landing Page Best Practices
Are you finding it challenging to convert visitors into leads on your landing pages? Look no further! In this comprehensive landing page best practices guide, we will reveal the landing page best practices to enhance your conversion rates and transform your landing pages into lead-generating powerhouses.
From crafting benefit-focused headlines to selecting captivating images and composing persuasive copy, we’ve got you covered. Get ready to elevate your marketing game to new heights and achieve remarkable results!
Create a headline focused on benefits.
For every 10 people who visit your landing page, at least seven of them will bounce off the page. To keep that number low, your visitors need to know (and understand) what’s in it for them within seconds of arriving. Your headline is the first thing they’ll read, and it should clearly and concisely communicate the value of your landing page and offer.
Choose an image that illustrates the offer.
Yes, an image is mandatory, and it should represent your target audience. The purpose of your image is to convey a feeling—it should illustrate how your visitor will feel once they receive your offer. Certain images may work better than others, so you should always split-test your options.
Write compelling copy.
Don’t spend all that time crafting the perfect headline and finding your ideal image, only to fall flat when it comes to the words that will actually sell your call to action. Your copy needs to be clear, concise and should guide your visitor to the action you want them to complete. Compelling copy also speaks directly to the visitor by using “you” and “your” to make them feel engaged.
Pro tip: Speed up the writing process by using generative AI to create a rough draft of your landing page copy, and then refine it to match your brand voice and tone.
Include the lead form above the fold. Your lead form needs to be readily accessible should your prospect want to convert right away—you definitely don’t want them searching and scanning your landing page to find your offer. “Above the fold” just means that visitors don’t have to scroll to get to the form—that it’s in view as soon as someone hits the page.
This could be a form or an anchor link to the form. Even better: Design your form to scroll with the user as they move down the page.
Add a clear and standout call to action.
The call-to-action (CTA) is arguably the most important element on your landing page—it’s one of many elements that encourage conversion. The CTA button needs to stand out, meaning you should use a colour that contrasts with other elements on the page. Be clear about what you want visitors to do, that is, use an action verb that spells it out for them, like “submit,” “download,” or “get it now.” More on CTA best practices are below.
Give away a relevant offer.
Think of your landing page as a part of your lead’s journey to your ultimate offer—your product or service, that is. Your offer is the thing you give in exchange for your lead’s personal information. Not only should it be compelling enough for your visitor to provide their contact info, but it should also be relevant to your business. Say you sell horseshoes.
Your offer might be something like “10 Simple Ways to Size Your Horse’s Hooves,” because, ultimately, you’re going to ask that lead to buy your horseshoes. You wouldn’t hook them with an offer about organic farming because that puts them on a completely different path. We’ll talk more about how compelling offers are below.
Only ask for what you need.
You want to gather as much information as possible about your lead, but how much you ask for depends on several factors: how well-acquainted they are with you, where they are in their buyer’s journey, and how much they trust you. Ask for as little info as you need in your lead form to create a low barrier to entry. A name and an email are more than sufficient to nurture a new lead.
Remove all navigation.
Your landing page has one objective and one objective only: to convert visitors into leads. Any competing links—including internal links to other pages on your website—will distract from that goal. Remove any other links on your page to draw all of your visitors’ attention to your call to action.
Make your page responsive.
Just like every other page on your website, your landing pages need to be responsive to accommodate every viewing experience. The last thing you need is for your form to fall out of view on mobile devices. Give your visitors every possible opportunity to convert, no matter how they’re viewing your page.
Optimise for search.
Sure, you’ll be driving visitors to your landing page through email blasts, social posts, and other marketing methods, but your page should also be optimised with target keywords for your paid campaigns and organic search. When someone searches for your key phrase, they should find your landing page. Similarly, when you target a keyword with paid ads, those words should exist on your landing page.
Remember to use a thank you page.
A thank you page is where you send leads once they’ve completed your form. Now, you could just show a thank you message on the same page or ditch the thank you altogether, but there are many reasons why that’s not the best option.
A thank you page serves three important purposes:
It delivers the offer that you promised (usually in the form of an instant download).
It gives you an opportunity to interest your new lead in additional relevant content.
It serves as a chance to thank them for their interest, which goes a long way in promoting them to a customer down the line.
Congratulations! You have now equipped yourself with a wealth of landing page best practices that are guaranteed to supercharge your conversions.
By implementing these techniques, including the implementation of attention-grabbing headlines, the use of compelling images, and the creation of persuasive copy, you will construct landing pages that enthral your audience and inspire them to take action.
Remember to optimise your pages for search engines, eliminate distractions, and ensure a seamless user experience. With the power of these landing page best practices, you will witness a surge in your conversion rates, propelling your business to new heights.
Don’t delay! Start today buying these landing page best practices and unlock the true potential of your landing pages!
At North, we are digital marketing specialists who excel in creating high-converting landing pages. With our expertise and knowledge of best landing page practices, we can help you optimise your pages for maximum results. Whether you need assistance with headline creation, image selection, or copywriting, our team is here to guide you every step of the way.
Remember to optimise for search, remove distractions, and provide a seamless user experience – these are all part of the best landing page practices that we prioritise at North. By partnering with us, you can ensure that your landing pages are designed and executed with precision, leading to exceptional conversion rates and business growth.
Don’t let your landing pages underperform – let North be your trusted partner in landing page optimisation. Get in touch with us today and unlock the true potential of your landing pages!